PHOT 207 ~ Promotional Materials

When you consider creating promotional items to showcase your images there are many things to consider. You have to think about the images, the font you will use, your contact information, legibility and how all of this will look when it is assembled.

The creation of memorable promotional items is dependant on producing something that will be remembered by viewers. Your creations should be appealing to the intended audience. Appeal is created by providing clarity. This is perhaps the most important aspect of creating promotional materials. Always keep in mind that someone who likes the promo items you distribute has the potential to become a client. People who aren’t attracted to your promotional pieces may not consider your new emerging business when they need a photographer.

               ©2011 Amanda Krenbrink

               ©2011 Tyler Harris

               ©2011 Erika Hodson

                                        ©2011 Kaylee Galvin

PHOT 210 ~ Advertising Image Design and Lighting

In this course, students explore the need for effective advertising images and learn how they are more than product illustrations. They discover the storytelling differences between formal advertisements and illustrative photography. Illustrations must make a visual statement. Advertising images are expected to showcase a product or service in an appealing or exciting manner. With all of the conceptual, lighting and production tools at their disposal, they create motivating and well-composed images for advertising and illustrative use.

               ©2011 Megan Walbaum

               ©2011 Sheree Johnstone

                                             ©2011 Kaylee Galvin

                                        ©2011 Tyler Harris

                                   ©2011 Kayla Klemenz

                                  ©2011 Andrea Norberg

                             ©2011 Amanda Krenbrink

PHOT 209 ~ Lighting Techniques for Advertising

Almost anyone can take a good picture at some time. But true professionals can make good photographs day in and day out, under ideal or adverse conditions. Most importantly, a great image has to have soul. This comes when you love your work, because how you feel about your work ultimately show through. You must be willing to spend the time to master your craft, and in the end, develop a distinctive but versatile style in order to succeed.

                 ©2011 Amanda Krenbrink

               ©2011 Kaylee Galvin

                                             ©2011 Christy Thackeray

                                    ©2011 Tyler Harris

                         ©2011 Megan Walbaum