SIAST Applied Photography: April 2011

Wednesday, April 20, 2011

PHOT 205 ~ Compositing and Collage

This project is much more than a simple montage, collage or adding a person to a group. Students make a deliberate effort here to demonstrate a multitude of technical and design skills, used in unison to composite a comprehensive rendering of contemporary creative photography. Where the assignment is a portrait, each of the subjects and the background have been photographed separately. The completed project must have the lighting, composition and emotion of a professional studio or location group photograph. When the project choice is illustration or conceptual, the same considerations apply. You are looking to create something that is both technically well done and has all the Wow Factor you are capable of delivering. Students should consider the creation of each element to be used as though each is a project on its own. This is one of those assignments where it is expected that you push your boundaries forward.

Tuesday, April 12, 2011

PHOT 207 ~ Promotional Materials

When you consider creating promotional items to showcase your images there are many things to consider. You have to think about the images, the font you will use, your contact information, legibility and how all of this will look when it is assembled.

The creation of memorable promotional items is dependant on producing something that will be remembered by viewers. Your creations should be appealing to the intended audience. Appeal is created by providing clarity. This is perhaps the most important aspect of creating promotional materials. Always keep in mind that someone who likes the promo items you distribute has the potential to become a client. People who aren’t attracted to your promotional pieces may not consider your new emerging business when they need a photographer.