PHOT 209 ~ Product Lighting

Small product photography is simply one form of still life photography. Although it can also involve human models, three-dimensional objects are typically photographed in a setting designed especially for the featured items. The techniques find application in advertising, publication and instructional media, and challenge photographers' technical competence as well as their eye for design.

In product photography, controlled lighting is an integral tool used by photographers to direct and mold the viewers response to their images. The techniques developed here are based completely on attempts to control the informational and emotional effects of the light presented. Technique, however, is merely a tool and not the end result. The key to the effective use of lighting technique is the understanding of visual communications as successfully portrayed to the viewer. This incorporates content as well as emotional appeal.

               ©2011Megan Walbaum

               ©2011 Amanda Krenbrink

               ©2011 Kayla Klemenz

                              ©2011 Andrea Norberg

                                   ©2011 Kaylee Galvin